Privacy Policy

1. Scope

This Policy applies only to data processing activities related to the Trackingly campaign tracking and automation Platform. It does not cover unrelated third-party tools, affiliate systems, or non-Trackingly services.

2. Information We Collect

2.1 Information you provide directly

• Account & profile: name, email, password, organization, role/title, and country/region.
• Campaign & performance data: campaign names, URLs, ad platform identifiers, performance metrics, and reporting configurations.
• Automation settings: workflow rules, triggers, schedules, and API connection data.
• Billing & payments: payment method tokens (via payment service providers), invoices, and transaction history.
• Team collaboration data: user roles, permissions, and shared dashboard activity.
• Support communication: messages, bug reports, or feedback shared via chat or email.

2.2 Information collected automatically

• Technical data: device type, browser, OS, IP address, language, and approximate geolocation.
• Usage analytics: pages visited, time on page, features used, and session logs.
• Tracking data: campaign events, conversions, click data, and attribution metrics (via pixels, APIs, or tracking links).

2.3 Information from third parties and integrations

• Advertising platforms: limited campaign performance data from integrations (e.g., Meta Ads, Google Ads, TikTok Ads) authorized by you.
• Payment providers: payment metadata from Stripe or PayPal.
• Team integrations: collaboration tools such as Slack or Notion, if connected by your team.

3. How We Collect Information

• Directly from you when you register, set up campaigns, or communicate with us.
• Automatically via cookies, analytics, and tracking pixels when you use the Platform.
• From integrations you enable (e.g., ad networks, analytics tools, or collaboration apps), according to their policies and your permissions.

4. How We Use Information

We use personal and campaign information to:

• Provide and operate the Trackingly Platform and its campaign tracking features.
• Analyze and visualize advertising performance across channels.
• Enable automation workflows and optimize campaign delivery.
• Support user collaboration and account management.
• Process billing, subscriptions, and account limits.
• Prevent fraud, maintain security, and improve reliability.
• Comply with applicable laws and resolve disputes.

4.1 Clarification on Analytics & Automation

We use aggregated and anonymized campaign data to improve our tracking algorithms and automation tools. We do not share or sell your private campaign data to third parties for independent use.

5. Lawful Bases

We process data based on:

• Contract: to deliver the tracking and automation services you request.
• Legitimate interests: to secure and improve the Platform.
• Consent: for optional analytics cookies and marketing.

6. Sharing of Personal Information

We may share limited information with:

• Service providers: hosting, storage, analytics, and payment gateways.
• Advertising APIs: when you connect an external ad account for campaign performance tracking.
• Professional advisors: legal, compliance, or accounting purposes.
• Authorities: if required by law or to prevent abuse.

All partners are bound by confidentiality and data protection agreements. We do not sell or trade personal or campaign data.

7. Cookies & Tracking

We use cookies and similar technologies to:

• Maintain login sessions,
• Remember preferences,
• Measure performance and attribution across campaigns.

You can disable non-essential cookies through your browser. Some features may not function properly without them.

8. Data Security

We use encryption, access controls, and secure infrastructure to protect your data. While no system is 100% secure, we continuously test and improve our safeguards.

9. Retention

We retain personal and campaign data only as long as necessary to provide our services:

• Account data: while your account is active and up to 24 months after deletion.
• Campaign logs and analytics data: up to 12 months for reporting or troubleshooting.
• Billing records: retained as required by law.

After these periods, we delete or anonymize the data.

10. Your Rights

Depending on your location, you may request to access, correct, delete, or restrict your personal data by contacting us at contact@trackingly.ai. We may ask for verification before processing your request.

11. International Transfers

Your data may be processed in countries where we or our service providers operate. We use appropriate safeguards (e.g., Standard Contractual Clauses) to ensure compliance with privacy laws.

12. Children's Privacy

Trackingly is intended for professional and business use only. If we become aware of data collected from minors, we will delete it immediately.

13. Changes to This Policy

We may update this Policy periodically. If changes are significant, we will notify you by email or in-app notice. Your continued use of Trackingly after updates constitutes acceptance of the revised Policy.

14. Contact Us

Graviti Technologies Inc. (data controller and operator of the Trackingly Platform)

📧 Email: contact@trackingly.ai